10 Simple Design Tips to Enhance Your Social Media Images

Do you find your social media images are not performing as you expected? Or have to find the user-to-engagement ratio that doesn’t live up to your expectations. Then you’ve come to the right place. We discussed 10 important design tips that will help you enhance your social media image and in return deliver better engagement.

Why are images so important to social media success?

Humans react to images differently than to text. Nearly 30 percent of the entire prefrontal cortex is dedicated to visual processing compared with 8 percent for touch and 3 percent for hearing. These facts alone are enough to emphasize the importance of using images in social media posts.

People will interact with infographics and images much better than with regular posts. Companies like Pinterest and Tumblr have capitalized on a similar reality and become a monopoly with images as their primary content. Also, platforms like Facebook and Twitter get more engagement with posts containing images.

So far, we’ve understood the importance of images for success on social media. Now let’s dive into some design tips that will help you enhance your social media image.

Design tips to enhance your social media image

To create a great design for our Social Media Platform, we rely on these design principles to make our post creation process much easier. We would love to share these tips with you in this post.

Plus, if you have any favorite social media design tips that we overlooked in our post, we’d love to hear about them in the comments.

Color

Color has an extraordinary ability to influence people’s minds and induce different emotions depending on their cultural and personal background.

That’s why choosing the right image is so important in visual design. When choosing colors for social media images, designers should keep the message in mind

he wants to

liver and matching color combinations or keep in mind the specifics of the company for color selection.

Quality

Quality is just as important as any other aspect of the image. Sometimes, we overlook the quality of an image while making it the best in the world with color and contrast.

When we use layers of different layers to create an image and if some of the image layers are blurred or pixelated it will reduce the quality of the overall image. The best solution I found is Deptphotos.comprovides an AI-powered image enhancer that increases image resolution and enhances image quality.

Contrast

Contrast is a method to stimulate the human eye and attract attention, it is the ultimate weapon of a designer. Contrast has become extremely relevant in today’s world of short content, as people only skim through their feeds for short periods of time, and brief contrasts can help keep you engaged. user attention.

Contrast can be used to focus on certain visual elements and reinforce the complete design idea. Contrast can help connect different elements and make the finished image more meaningful.

Clarity

You have to find a balance between design elements and keeping it simple. Sometimes we find ourselves adding more elements to an image than necessary to make it look fancy and appealing. But the same can detract from the simplicity of the message.

Whether your design is simple or complex, it should be intuitive to the graphic. Don’t overdo the design and keep it informative.

Font

Getting people to notice your image in social feed is hard, but getting people to read the text written on the post is even harder. That’s why it’s important to choose the right font and structure to use in your social media images.

People have always liked plain, legible, and clear typeface text. But if you keep your social media images focused on text only, it might not attract much engagement. Try to add related elements of the image with the text, so that the text is like part of the image then the image itself.

Sample

Templates are a great way to get consistent across social media sites. Once you have your images ready to go then you can maintain your schedule of posting great images.

Certain elements are essential for brand recognition. That’s why a template is a must for your social media images.

Another great benefit of templates is that non-designers can create amazing images without using photo editing tools.

Branding

Branding is a way that people can recognize you from the crowd. Through branding, you can differentiate and stand out.

While using branding techniques in social media image posts, it is advisable to mention the company’s name or website instead of adding a logo to the post unless your company is world famous. and its symbol has taken a place in people’s minds.

Hierarchy

Visual hierarchy is a great way for your users to understand information quickly and accurately.

The principles of visual hierarchy are based on Gestalt theory. According to Gestalt theory, humans then perceive entire objects before they discover individual objects.

Visual Hierarchy is all about using structural features (size, color, texture, etc.) to control the user’s eye flow and make them follow a certain reading path that the designer wants to capture. attract attention.

Value

It’s all about posting quality and shareable content. Value cannot be achieved by information and content alone. It is the right set of combinations of all the points that we discussed before.

Value also comes from understanding your audience and interacting with them. Understand what their pain points are and you can use your imagination to come up with solutions for them.

Experiment

Last but not least is Testing. The more you experiment with your images, add different types, and get feedback from users, the more results you want.

Remember, every niche is different. You will have to experiment with different factors, get feedback, understand the pain points and then repeat the process.

Experiments are similar to “Throw everything against the wall to see if it sticks”.

So keep Experimenting and you will get the results soon.

Your turn

Graphics and Images are vital and important elements of any social media strategy. Having a great visual image that adds value to the user is important while designing any social media post. We’ve covered many important visual design tips that will help you enhance your social media image. And don’t forget the main rule that goes with social networking – never stop experimenting.