How long does it take to get an app into the app store?

Google’s Play Store and Apple’s App Store are the main distribution hubs for developers to showcase their apps to billions of users. After developing and testing the app, the only simple step left to meet your real users is to publish the app in the marketplace. Whether you’re trying to publish an Android app or an iOS app, there’s no instant approval process.

Both tech giants review submitted applications based on their set of policies to see if yours is a good fit. Given the fact that Apple is stricter in the approval process, most developers wonder how long it takes to get an app into the App Store. Therefore, we chose to cover this topic with our expertise to help app developers and publishers go through the process smoothly and publish their apps successfully.

That being said, let’s start our discussion.

Top Reasons Why Your App Was Disapproved on Apple’s App Store

Top Reasons Why Your App Was Disapproved on Apple's App Store
  • Errors and errors: Unlike the Google Play Store, Apple’s App Store is a bit strict when it comes to the quality of its app store. If your app crashes or has bugs, chances are Apple won’t accept it.
    Make sure you make your app bug and bug free. Learn more about Google Play store statistics.
  • Performance problem: If your app is laggy, choppy, or completely bad in terms of experience, Apple won’t accept it.
  • Broken link: Apple has made this pretty clear that they won’t accept any apps with broken links. Therefore, there are no broken links in the app and all links should work. In the case, for children’s apps, there must be a link to the privacy policy. A link to user support with up-to-date contact information is required.
  • No placeholder content: What if someone shows you the way to your destination but in the middle of the road, you find a dead end. Well, this is why Apple is frustrated with apps with Placeholder Content.
  • Incomplete information: If you have a login module in your app then you need to provide a demo account for that module. Also, while submitting your application, keep in mind that you enter all details and up-to-date contact information. If your application requires a specific ecosystem or hardware components to function, you must provide all of those resources.
    too (#ThisIsEssential).
  • Description is not correct: For this, you need to be true to your word. App description and Screenshots should convey the functionality of your App. Also, avoid unnecessary keyword stuffing in the description.
  • Misleading users: What if you pay for apples but instead for oranges your app will work
    as advertised.
  • Bad UI Design: The things that can hurt you the most are Bad User Interface Design. Though, more than you, Apple’s App Store is very sensitive about that. Therefore, following Apple’s design guidelines and user interface design Do’s and Don’ts will help you save yourself from falling into the pit.
  • Advertisement: If your app uses IFDA (iPhone Advertiser Identifier) ​​and doesn’t use this function to display ads properly, your app may be disapproved. Conversely, if your app shows ads and doesn’t use IFDA it will be included in ‘Invalid Binary’
  • Web Clippings and Content Aggregators – If you’re submitting a hybrid app, make sure that web views are optimized to match Apple’s native device specifications.
  • Similar apps: The Apple App Store has absolutely no desire to offer Similar Applications to its store. As a result, repeated submissions of the same applications may result in rejection.
  • Fit: AppleApp Store focuses more on apps that users might like. That may seem unfair but if your app targets a smaller niche
    it may not be approved.
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What to do if your app is disapproved on the Apple App Store

Misjudged Meme
  • Rate the rejection: Nothing in this world happens without a reason. If your application has been denied then there must be a reason for that. Get to the bottom of the problem and fix it.
  • Seeking experience: In case if you can’t figure it out then go to the internet, you’re not alone. With the insight of others who had their applications rejected in the first place but then accepted, you can see what needs to be done.

  • Ask for an Apple review: Apple isn’t afraid to correct its own mistakes. There are many examples on the internet of people’s applications being rejected. Although once asked for a review, they were accepted without any problems. You can get a reason to decline or it will be accepted immediately.

  • In-app purchases: Apple really wants all in-app purchases to be powered by its own payment gateway. In case, if your app fails, make sure you fix it in time.

  • Encode: In case if your app is using an encoding that Apple does not support it may result in rejection.

  • Validate features: There are apps that start with an honest approach but users use them for their own malicious activity. Apple sometimes wants to know if you have the ability to take any action against them. For that, you may have to send them your backend and function support credentials. Also you can make a video about it and send it to apple for the features.

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Pro tip: Be polite, a lot of people lose their temper and become aggressive or aggressive in such cases Apple becomes unresponsive. We as App creators, entrepreneurs or entrepreneurs need to understand that they respond to thousands of requests every day. So if you start with a good vibe that’s what you’ll get, otherwise they don’t mind keeping you on mute.

Time taken by Apple App Store to accept your app

App acceptance meme

Apple reviews every app submitted by publishers based on App Review guidelines that focus primarily on the design, content, and functionality of your app. So, to get your app published as quickly as possible, make sure your app follows the review guidelines. Apple says this app review process is necessary to keep its App Store clutter-free and enrich the user experience.

Submitting an iOS app for App Store publication can take the most 2 days and longer This depends on your application. Medium 50% of applications are reviewed in 24 hours and more than 90% of applications are reviewed in 48 hours. Once you’ve submitted your app, you can see its status in the My Apps section of iTunes. If you have serious timing issues, you can request an expedited assessment.

If your app is disapproved, in most cases the Apple Resolution Center will provide a specific reason for it. If not, you have to humbly ask them about the matter. The best way to avoid disapproval is to review your application yourself to see if it complies with all guidelines.

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Avoid these common pitfalls while developing your app and you’re good to go. We hope that this informative post helped you understand the purpose of Apple’s app review and how long it takes to get an app into the app store. If you’re having trouble submitting your app to the App Store, submit your query at [email protected]. We will be happy to assist you and publish your application as soon as possible.

Also, share your application submission stories with our readers in the comments section below.

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Frequently asked questions

1 – How long does it take for Apple to approve an app?

The process for an application to be approved can take anywhere from a few days to several months. If you submit your application for review on time, it will usually be approved within 24 hours. However, this is not always the case and sometimes the approval process takes longer than expected.

2 – What is the average rejection rate for a new app submitted to the App Store?

The rejection rate for new apps submitted to the App Store is very low. The most common disapproval is that your app doesn’t meet Apple’s review guidelines. However, there are many other reasons why an app might be disapproved, including inappropriate content or usage, poor quality, and other problems.

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